E-commerce
Product descriptions from master data
From dry article data come appealing, consistent descriptions — in minutes.
A small language model (SLM) is enoughThe problem
Hundreds or thousands of articles need descriptions. Manually it’s endless; bought-in copy sounds arbitrary and inconsistent.
The solution
From attributes (material, dimensions, properties) an AI generates descriptions in the brand voice — consistent, in several languages, with room for a final check.
How it works
- Article attributes are read in a structured way.
- The AI writes in the stored brand voice.
- Multilingual variants are produced in one go.
- Spot-checking instead of typing each one.
What changes
Time-to-shop drops drastically, the storefront feels more consistent — and SEO benefits from unique instead of copied text.
Honest take
A smaller model is usually enough for good descriptions — what matters is the quality of the master data, not the size of the AI. And: invented properties are off-limits, better concise than wrong.